The business man who helped Apple to challenge the personal computing, mobile device and music industries status quo has died. Apple's co-founder Steve Jobs died aged 56 in California. Fans and employees gathered at the Apple campus in Cupertino California to remember him. Steve jobs will always be remembered as the co-founder of Apple Mac and took the opportunity of setting a niche strategy around the products to differentiate his offerings with design innovation and usability. Open source communities also attribute him for promoting their designs and software to the wider world. The range of products revolutionized consumer computing design with the help of English designers and challenged the dominance of Microsoft in the personal computing market. He also challenged the music industry to reinvent itself online. Towards the end of his career he saw Google Open source vendor as his chief competitor.Much criticism was published in the press in this battle against Google. Battling cancer for sometime he received a liver transplant in 2009. Jobs stepped down in August 2011 as CEO of Apple he helped set up in 1976, due to his illness. He leaves a board who hope to continue the innovation of his product range with the same strategy.
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