Global Strategy and Business

'Demand by expectation' this may not be a term some can immediately recognize. However the concept stems back to the seventies. 'Demand by expectation is a marketing technique of building expectation and demand from buyers prior to purchase of the product'. In the seventies it was live and well in many of the car companies. Many of whom were benefiting from emerging mass media channels to build brands and loyal followings. In today’s world of multimedia channels the buyer has become more knowledgeable before making the decision to buy. News reports describing mass hysteria, ques outside Apple shops, and fierce determination to purchase a product which the buyer perhaps has never seen. Marketers have been impressed by the apparent defining of this concept by Apple to encourage demand, fix price, and reduce churn. Many critics say Apple encourages unsustainable hyper consumerism to achieve premium earnings for the company created by intelligent marketing and Branding?

The sudden demise of Steve Jobs has touched the hearts of the Apple community all around the world for many personally.However will Apple be Apple with anyone else in charge? The skills Steve Jobs brought to Apple were seen by many as leadership and passion which rubbed off on Apples products and stakeholder groups around the world..A new Chief executive Tim Cook has stepped up to the breach his style transparently different a individual with no recognition by the stakeholder groups but with a professional management agenda.Only time will tell if he succeeds in pushing Apple further.However the question  remains as to whether Apple will perform as well as having a leader who was recognized throughout the world for steering the Apple brand through stormy waters.

The new iPad (3)  is claimed to have a new high-definition screen.display of 2048 x 1536 pixels. The cpu has been ungraded to a new A5X chip with improving graphics performance.The new A5X chip is reported to have up to twice the graphical reproduction of the iPad 2 and Apple calls it "quad-core graphics". The other big feature is support for 4G/LTE, with speeds up to 72Mbps, depending on your network. It will also be 3G-capable and there's a new feature to turn the iPad into a personal hotspot following success of this feature on Android. Many countries in Asia still do not have commercial LTE services as yet. The new Chief executive Tim Cook claims to have "redefined once again the category Apple created". Many question whether if this is enough to hold off the ever improving Android competition snapping at Apples heals.