Global Strategy and Business

Public opinion has recently erupted in the UK following the participation of a few UK national companies to use unpaid or forced labour to participate in their businesses. The participation of commercial trading organization in politics has had a very chequered past especially those companies close to public opinion in the retail business. The notion of participation in politics is seen as a strategist as an unwelcome, unknown element in the business which is to be avoid. For those who remember the Benetton’s story tracking the meteoric rise of the business and the meteoric fall of the business following a political, ethical, and social advertising campaign are hurriedly writing an exit strategy. The battles in the press of politics unethical trading at Nike and more recently at Apple have already sounded the alarm bells. The mention of slave labour,child labour, and unethical management actions have made shareholders feel very uneasy. So what are they worried about?Companies dep...